People Counting & Heat Map
By analyzing customer flow data, store management can optimize the allocation of the workforce to reach higher profits and ensure better customer service. Store managers can schedule staff strategically for peak and off-peak hours. Furthermore, they can also develop strategic marketing activities to attract customers by analyzing the data of incoming rates.
Heat Map is used to monitor and measure the size of target traffic in a region. It is a graphical representation of data represented by colors, and it is usually used to analyze the visit times of customers in a specified area. The Heat Map function is often used in shopping malls, supermarkets, etc., and can find customers' preferences over time through heat maps, offering insight how to best place items and design the store layout.

Queue Length
In the retail store, waiting time is one of the most important factors affecting the customer experience. Marson Queue Length can help retailers manage checkout lines. When too many customers enter a queue, it can notify management to open a new checkout line.

5M CMOS image sensor • Motorized Varifocal Lens • H.265
This advanced 5M megapixel CMOS image sensor camera delivers exceptional image processing performance, supporting H.265/HEVC and H.264/AVC high-efficiency video compression. It can simultaneously stream H.265 and H.264 encoded video streams, ensuring high-quality footage while significantly reducing bandwidth requirements. Additionally, the camera is equipped with an auto-focus feature, with motorized zoom 2.8 – 12mm and focus lenses, allowing precise adjustments to achieve sharp and clear images.

OSMART Dual Light
Smart Dual Light technology utilizes an intelligent algorithm to precisely identify targets. During nighttime, the IR illuminator remains active. Upon detecting a target, the warm light is activated, allowing the camera to capture full-color video. Once the target exits the monitored zone, the warm light deactivates and the IR illuminator reactivates, effectively minimizing light pollution in the area.
Marson cameras with Smart Hybrid Light provide three supplemental lighting modes: IR mode, white light mode, and smart mode. Users can take the advantage to select the ideal lighting mode for their application and the specific environment.

SMART AI Feature • High Video Quality
The camera features state-of-the-art image enhancement technologies, including P-IRIS control, 3D noise reduction (MCTF), 2D wide dynamic range (WDR) function, ensuring superior image quality under various lighting conditions. It also supports Intelligent Video Surveillance (IVS) and AI Feature, with Face Recognition, Pedestrian & Vehicle, Perimeter Intrusion, Line Crossing, Object Detection, Crossing Counting, Heat Map, Crowd Density, Queue Length, License Plate，Rare Sound，Intrusion，Region Entrance，Region Exiting.

Better User Experience
Designed for demanding environments, this camera boasts an IP67 rain and dust resistance rating, and IK10 vandal proof. It features a transparent dome cover and defogs function, protecting internal components and ensuring reliable operation even in rainy or dusty conditions. Additionally, the camera supports day and night mode with a removable IR cut filter and high-efficiency IR LED with a radiant distance of up to 30 meters. Warm Light Viewable length up to 25M, ensuring clear images in low-light or nighttime scenarios. The device is compatible with ONVIF Profile S, T, G, and M protocols and supports privacy zone masking, offering a comprehensive surveillance solution.